MLMLegal.com Attorney and Editor presents: An Inside Look into a MLM Trial.
In this presentation, MLMLegal.com gives you a rare, front row seat into the complexities of a MLM trial.
In more than six hours of video, partitioned in more than a dozen 25 minute segments, watch cross examination and direct examination of expert witnesses led by lead trial counsel, Jeffrey Babener, MLM trial attorney and editor of MLMLegal.com.
Consider this a mini trial course on MLM and regulatory enforcement.
The educational opportunity here is unique. In most court hearings, a court reporter listens and transcribes the official transcript of testimony and argument. The transcription becomes the official record of the case. In the Travelmax hearings, no court reporter was present. Instead, the entire hearing was videotaped by a court videotaping system, and the videotape became the substitute official transcript record of the proceedings. The court’s record of court proceedings are public records and thus the record of the Travelmax case is a public record. In this case, the videotape record was subsequently digitized, and then extensive excerpts of cross examination, direct examination and argument by lead trial counsel, Jeffrey Babener, were organized for online presentation.
The following video segments provide an insider’s view into an MLM trial:
Introduction to MLM and Direct Selling
Lead Travelmax Trial Counsel, Jeffrey Babener, explains to the Court the scope and breadth of the MLM industry with an overview of legal issues pertinent to the industry and to the trial of a pyramid case in the state of Kentucky. In addition, focus is made on the leading pyramid case in Kentucky involving Dare to be Great (1974).
An Inside Look at a MLM Trial – Jeff Babener Explains Direct Selling in TravelMax Trial – 1997
Cross Examination of Dr. William Keep by Lead Travelmax Trial Counsel, Jeffrey Babener
Although Dr. Keep was called by the State of Kentucky as an expert witness to support the State’s case on pyramiding, the cross examination, which focused on the credentials of Dr. Keep, revealed that Dr. Keep’s special area of focus was in the area of “retailing” and that his background and study in MLM/Direct Selling/Network Marketing was limited. The cross examination and voire dire (examination as to credentials as an expert) covers a wide range of legal and business issues in the direct selling field. In the end, Dr. Keep did not claim to be qualified to testify either as to the legitimacy or illegitimacy of the Travelmax marketing program.
The cross examination appears in the following segments:
An Inside Look at a MLM Trial – Dr. William Keep – TravelMax Trial 1997 – Part One
An Inside Look at a MLM Trial – Dr. William Keep – TravelMax Trial – 1997 – Part Two
An Inside Look at a MLM Trial – Dr. William Keep – TravelMax Trial – 1997 – Part Three
An Inside Look at a MLM Trial – Dr. William Keep – TravelMax Trial – 1997 – Part Four
An Inside Look at a MLM Trial – Dr. William Keep – TravelMax Trial – 1997 – Part Five
An Inside Look at a MLM Trial – Dr. William Keep – TravelMax Trial – 1997 – Part Six
An Inside Look at a MLM Trial – Dr. William Keep – TravelMax Trial – 1997 – Part Seven
Direct Examination of Dr. Charles King by Lead Travelmax Trial Counsel, Jeffrey Babener
As a student and Professor of MLM/Direct Selling/Network Marketing, Dr. King was called to explain an overview of the direct selling industry, a discussion of leading companies, a discussion of the indicators of legitimacy of a direct selling company and a discussion of the elements of a marketing program that would pose pyramid issues. Dr. King testified, in detail, regarding the Travelmax program, opining that the quality of the product, and the implementation of numerous consumer safeguards caused the Travelmax program to be in the mainstream of legitimate direct selling companies.
An Inside Look at a MLM Trial – Dr. Charles King in TravelMax Trial – 1997 – Part One
An Inside Look at a MLM Trial – Dr. Charles King in TravelMax Trial – 1997 – Part Two
An Inside Look at a MLM Trial – Dr. Charles King in TravelMax Trial – 1997 – Part Three
Direct Examination of Michael Sheffield by Lead Travelmax Trial Counsel, Jeffrey Babener
As a leading expert on MLM/Direct Selling/Network Marketing, Mr. Sheffield provided an overview of the industry, a detailed discussion of compensation plans offered by leading direct selling companies, the importance of quality products to a direct selling offering, an explanation as to appropriate consumer safeguards expected to be part of legitimate direct selling companies and a discussion of elements of pyramid schemes that should be avoided by direct selling companies. He testified that, after a thorough review of the Travelmax product and marketing program, he was of the opinion that the program was a legitimate direct selling marketing program and fit into the mainstream of leading companies in the direct selling field.
An Inside Look at a MLM Trial – Mike Sheffield in TravelMax Trial – 1997 – Part One
An Inside Look at a MLM Trial – Mike Sheffield in TravelMax Trial – 1997 – Part Two
An Inside Look at a MLM Trial – Mike Sheffield in TravelMax Trial – 1997 – Part Three
Direct Examination of Al Anolik by Lead Travelmax Trial Counsel, Jeffrey Babener
As a leading expert in both the travel business and travel law, Mr. Anolik provided an overview of the travel industry, a discussion of travel product offerings and explanation of the types of education offered to those interested in pursuing full or part time careers in travel. Mr. Anolik testified in detail as to his examination of the Travelmax business, that he was of the opinion that the Travelmax offerings were of high quality and that achievement of millions of dollars in monthly travel bookings was indicative of a reputable and legitimate travel business.
An Inside Look at a MLM Trial – Al Anolik in TravelMax Trial – 1997 – Part One
An Inside Look at a MLM Trial – Al Anolik in TravelMax Trial – 1997 – Part Two
An extensive article and page will be available on mlmlegal.com shortly with links to all of the new videos.
And don’t forget to visit the rest of mlmlegal.com and mlmattorney.com for limitless information about the direct selling, network marketing, MLM, and party plan industries.
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