According to the Direct Selling Association (DSA), shares of wellness and services products have gradually increased over the past several years. This, of course, doesn’t mean that wellness and services are always going to be the most successful products in an MLM business model but they are right now. The DSA states the following about current MLM product success:
Wellness (including weight management products, nutritional supplements, health foods and beverages, etc.) and Services (including utilities, and financial products) has steadily increased for the last several years…
Easy access to information about health and wellness has contributed to increased consumer interest in such products… Direct sales not only offers desirable products in this category, but has the value-added benefit of personal interaction with a knowledgeable representative to help the consumer make their purchasing decisions.
Additionally, energy deregulation has contributed to the rise in sales in the services category, as a number of energy companies have a chosen a direct sales approach.
Whenever you have a product or service that is enhanced by personal recommendation or explanation, direct selling is a viable distribution model… Consumers aren’t used to ‘comparison shopping’ for utilities so they rely on recommendations of those whom they trust. That’s one of the key benefits of direct selling.
In addition, the DSA offers the following chart that compares revenue streams by product group (located at the DSA’s website):
The two most successful product groups in direct selling are services and wellness.
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